The World and Us – Spring 2025

How digitally mature are we, really? In the May edition of the newsletter, I share a personal reflection on Sweden’s position in the global HR digitalization landscape. You'll also get a practical guide to help assess where your organization stands today – and what your next step could be. In a world where AI, digitalization, and new ways of working are reshaping the playing field, HR needs to dare to think bigger. Read more about where we are – as a country, an industry, and a profession – in the ongoing digital transformation. 🌍

🌼 Spring Reflections: Our Place in the World

A couple of weeks ago, I underwent pelvic floor surgery to rebuild and repair old childbirth injuries. That's why I'm taking it extra easy right now. I'm very limited in how much I can stand or sit; the little work I do is done while half-lying down 🛌.

In the meantime, I've taken the opportunity to explore trends 👀, read books 📚, and watch various TV series 📺.

So today, I'm sharing some reflections on us and our place in the world 🌍. Enjoy the read!

Feel free to share your thoughts.

👩‍💻 Have You Participated?

The survey from Sapient Insights Group is still open!
Participated last year? Then you already know that participating is almost as valuable as receiving the report. It gives you a chance to reflect on your HR Tech environment and your strategy.
The report is then based on all approximately 3,000 companies that respond. Everyone who responds receives the report for free. The report is an important tool for my work and that of other analysts and is a report that is solely based on customers' independent opinions.

So help all of us in HR by responding 📝.

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🇸🇪 Sign up here: https://go.hrdigi.se/nyhetsbrev
🇬🇧 Register for the English version: https://go.hrdigi.se/newsletter

📌 This Month's Content:

  • Monthly Column: The World and Us – Spring 2025
  • HR Digitalization Podcast 🎙️
  • Noted in the HR Tech Industry 💡
  • Anna's Articles 📰 & Activities 👌
  • Events and Professional Development 📅

📝 Monthly Column: The World and Us – Spring 2025

We often talk about Sweden as an innovative country. That we are at the forefront. That we are digital.

But when it comes to HR digitalization, various reports indicate that this is not quite the case.

In recent days, I've delved into international comparisons. What is HR discussing in different parts of the world? Which issues dominate agendas in the rest of Europe, the USA, India, the UK, and Singapore – and how does it differ from what we talk about here at home? And what about digitalization, really?

The result shows that Sweden is at a lower medium-high level in digital maturity in the HR field. We have digitized administration and started talking about AI, people analytics, and employee experience – but in practice, the use of advanced tools is still at a fairly low level.

What I believe many need right now is an honest self-assessment: What is our organization's maturity level in HR digitalization? Are we still focused on streamlining basic processes – or have we started using data strategically? Do we have an AI strategy? Are we integrating new tools into everyday life – or are we mostly talking about it? 🗣️

📊 Want to Do a Self-Assessment?

Think like this:

🔸 Low Digital Maturity

Examples: Romania, Croatia, Bulgaria
Organizations here are often at a stage where they have just begun digitalization – or are in the process of moving from paper-based to digital processes. The focus is on getting basic HR functions to work digitally, such as payroll, time reporting, employment contracts, and simpler onboarding.
Discussions revolve around compliance with laws and regulations, reducing administration, and ensuring that data is stored correctly. Tools are often used in silos, and integrated systems or HR analytics are rarely employed.
HR's role is still reactive – the task is to handle cases correctly and efficiently. Visions of strategic HR or AI exist at best as ideas but lack anchoring in the organization.

🔸 Medium-High Digital Maturity

Examples: Sweden (at the lower level), Norway, Germany, France, Spain
In this phase, basic digitalization has been completed – payroll management, systems for absence and personnel administration function digitally. Now it's about taking the next step.
HR departments here often talk about engagement, work culture, and leadership in a hybrid world. Tools for performance management, pulse surveys, and simpler AI functions are in place but are often used without a clear strategy.
People analytics is starting to be used more regularly, but decision-making is still often based on gut feeling and individual insights rather than structured data. AI is discussed frequently – but is rarely integrated into everyday processes.
Here, a shift towards more business-oriented HR is underway, but the work is fragmented: some have taken big steps, others are standing still.

🔸 High Digital Maturity

Examples: USA, Denmark, Finland, Netherlands, UK, Singapore
In these countries, HR often has a natural place in the management team and is seen as a strategic partner. Organizations have not only digitized their processes – they have also redefined how HR creates value.
AI is used concretely: in recruitment, skills management, career paths, and employee insights. Internal talent markets, skills intelligence, and AI-driven decision support are often already in operation.
People analytics is not just a tool – it's an expectation. HR works data-driven, experiments, measures effect, and adapts quickly. Automation frees up time for human efforts where it makes the most difference.
Here, the culture around technology is also more mature – there is a willingness to try new things and an understanding that innovation requires collaboration between HR, IT, and the business. HR is an active change leader and often responsible for sustainability issues, diversity, culture development, and transformation.

👉 Do your own assessment here: https://lnkd.in/dgstZN8q

🟢 The beauty of understanding where you stand – is that you can also see the next step. And may need someone to look up to. To have a role model to strive for.

🌍 Which Countries Can We Be Inspired By?

  • Want to see what happens when HR gets a strategic role in the business – look at the UK 🇬🇧
  • Want to understand what happens when AI is truly integrated – learn from India 🇮🇳
  • Want to see how an entire nation builds transformation within HR – study Singapore 🇸🇬
  • Want to see innovation power and supplier dynamics – follow the USA 🇺🇸

📍 So where are you? And what is your next step? For those who want to step up a level on the maturity scale, there are both tools and paths – and you don't have to go alone.

Maybe you're interested in developing yourself primarily in a network form.

You can find our various networks here: https://www.hrdigi.se/kurser

Or contact me at anna.carlsson@hrdigi.se – and we'll find out what you need, together.

🎙️ HR Digitalization Podcast

This week, the podcast celebrates episode 100! 🥂🎉
I never thought I would become known as "the podcaster" or nowadays even be called an influencer 😳.
I released the first episode of the HR Digitalization Podcast in September 2019 and am incredibly proud that I have actually stuck to the same idea all the way and kept almost exactly the same intro text.

Latest episodes:

  • Episode 99: Employee Experience at Inter IKEA Group – from vision to everyday life - Linda Tinnert
    What does it really take for EX to provide real value – every day, for every employee?

  • Episode 100: HR and payroll without hassle – time to think anew - Rebecka Melander Hailey HR and Mikael Wirén Payap
    The connection between HR and payroll can become both simpler, safer, and smarter. With the joint customer case Bokadirekt, they show what is possible when HR and payroll systems actually talk to each other.

You can find all episodes on our website: https://www.hrdigi.se/podcast

Enjoy what you hear? 🎧 Feel free to tip your industry colleagues and leave a rating in your podcast player 🌟🌟🌟 THANK YOU!

💡 Noted in the HR Tech Industry

Time for the May monthly report from the industry. As usual, a mixed bag of news.

🏆 This Year's List of 2025 HR Tech Influencers

And here I am once again a proud member 🙏 along with several other Swedes.
Link to the list can be found here!

🤖 Swedish AI Reform Launched – Making AI Available to 2.3 Million Swedes

AI is now offered free of charge to employees in the public sector, students, teachers, research institutions, and non-profit organizations in Sweden.
To enable access, the Swedish AI Reform Foundation has been founded – a new, independent, and non-profit organization with the goal of making advanced AI tools widely available throughout Sweden over the next two years.
The initial launch is funded by the foundation and private donations from Thomas von Koch, the Salén brothers, Sven Hagströmer, and Carl-Henric Svanberg, contributing to keeping access to AI open.

📈 5 Key Trends Shaping HR Technology in 2025 (Globally):

  1. AI Becomes Operational
    AI integration in HR systems moves from experimental projects to becoming a central part of daily operations. It's no longer about future visions; AI is now used to streamline processes like recruitment, onboarding, and employee engagement.
  2. Smarter and Faster Compensation
    Payroll management and reward strategies are modernized through technology and data analysis. New tools enable real-time adjustments and personalized compensation packages, improving both transparency and employee satisfaction.
  3. AI Reshapes Recruitment
    Recruitment processes are transformed through AI-driven tools that automate screening, improve candidate matching, and predict future skill needs. This leads to more accurate and efficient hiring.
  4. Financial Well-being as a Talent Strategy
    Employees' financial well-being becomes an integrated part of the employer's offering. Technologies that provide personal budget advice, real-time access to salary, and financial coaching help reduce stress and increase engagement.
  5. HR Technology with a Consumer Feel
    The user experience in HR systems is now expected to match that of consumer apps. This means intuitive interfaces, mobile adaptation, and personalized experiences that increase employee engagement and satisfaction.

Read more here!

🏢 IBM Lays Off Hundreds of HR Employees Replaced by AI

IBM's CEO Arvind Krishna states that the company has replaced hundreds of HR employees with AI. Their AskHR agent now automates 94% of routine HR tasks, including payslips. According to the 2024 annual report, IBM had 270,300 employees globally.
👉 Read more here!

📊 Microsoft Releases New Work Trend Index Report for 2025

👉 Read more here!

🏅 HR Tech Award Winners 2025 (by Unleash and Lightcast)

👉 Read more here!

🤖 Josh Bersin’s AI System Galileo Integrated into HiBob and ServiceNow

👉 Read more here!

⚡ Is AI Energy-Intensive?

An interesting contribution to the debate about the energy demands of using GenAI.
👉 Click here to read more!

🏙️ 2025 HAPPY CITY INDEX

Here we find:

  1. Copenhagen
  2. Zurich
  3. Singapore
  4. Stockholm
    👉 See more here!

👌 Anna Carlsson's Activities

During June, you won’t see me at any public events. I’ll be fully focused on facilitating network meetings with my HR tech networks.

Fall 2025 👋

You’ll find me at Arbetsmiljöforum on August 28 in Stockholm (and online).
👉 Link below -->

https://arbetsmiljoforum.se/utbildning/framtidens-arbetsliv-sa-gor-vi-oss-redo/

Then:

  • Nordic Edtech Summit, Malmö, September 10
  • HR Tech, Las Vegas, September 16–18

Despite the global situation, that’s where I study innovation.

📅 Events in Sweden and Around the World

What’s on your agenda? Are you exhibiting, participating – or simply looking to grow?

Here’s a helpful list of upcoming events and training opportunities.
(🇬🇧 = in English, 🇸🇪 = in Swedish)

📅 Events in Sweden and Around the World

What’s on your agenda? Are you exhibiting, participating – or simply looking to grow?

Here’s a helpful list of upcoming events and training opportunities.
(🇬🇧 = in English, 🇸🇪 = in Swedish)

🇸🇪 Events and Education in Sweden

  • 🇬🇧 June 17–18 – Stockholm – Future Talent Summit
    👉 Read more here!

  • 🇬🇧 🇸🇪 September 10, 2025 – Malmö – Nordic EdTech Summit
    👉 Read more here!

  • 🇸🇪 🇬🇧 September 17–18, 2025 – Stockholm – Learning Conference
    👉 Read more here!

  • 🇸🇪 September 23 – October 7, 2025 – Online – HR loves 💜 tech & AI
    👉 Read more here!

  • 🇸🇪 October 14–15, 2025 – Stockholm – The Future of HR: AI, Data & Digitalization Opportunities
    👉 Read more here!

  • 🇸🇪 11 November 2025 – Stockholm – HR System Day with new name HR Tech Summit
    👉 Read more here!

🌍 Events Outside Sweden & Online

  • September 16–18 – Las Vegas – HR Tech Global
    🙌🏻 THE event of the year – always! This year’s theme: “Be the Change”
    👉 Read more here!

📩 About This Newsletter

The goal of this newsletter is to cover news in the HR Tech market and the field of digitalization, AI, and innovation for leadership and HR — and to highlight episodes of the HR Digitalization Podcast.

👤 About the Author

My name is Anna Carlsson, and I’m a curious HR Tech analyst with more than 20 years of experience at the intersection of business, people, and technology.

I believe technology is not a side activity in HR – digitalization & AI are fundamental to enabling more human-centered workplaces.

My passion is to lead the movement toward future HR, by co-creating with clients and colleagues and by educating and developing organizations and individuals.

I run HR Digi, which offers consulting, advisory, training, and inspiration to help build modern digital organizations.
The HR Digitalization Podcast is a key platform for me to share knowledge.

I am also proud to be one of 2025’s Top 100 HR Tech Influencers 🙏

Book a virtual coffee with me and let’s talk about how I can support your work.
(And yes, I do of course use AI to help write this newsletter!)

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